Lakefront properties are often second homes, escapes from big-city life. 潜在买家喜欢划船和水上运动, or maybe just want a beautiful view from their windows.
亨特·克罗恩理解这种吸引力. 他一生中的大部分时间都是在湖边度过的. Since college, he’s sold the world he knows best: first in boat sales, then in real estate.
“You’re selling the lifestyle, the enjoyment of the lake,” he says. “The best way to show that off is to take the client out on a brand-new boat to test it out.” Croan’s team partnered with a local Malibu boat dealership, 德州马里布, that loans the team a new boat every year for showings and marketing.
克罗恩在塞根附近的麦奎尼湖长大. He took up waterskiing and wakeboarding; his parents often pulled him behind their boat.
“Having grown up on the lake, I naturally became a competitive water-skier and wakeboarder,” he says. Croan won the men’s title at the 2003 Air Nautique Collegiate Wakeboard National Championships. He also worked at SeaWorld San Antonio and two different Six Flags parks performing waterskiing and stunt shows.
Croan got into real estate to work for himself and live where he wanted. 他为他的新事业带来了一生的专业知识.
“Selling a waterfront property is different than other types of property,” he says. “We get more questions about the lakes than we do the real estate. All of our agents know the depths, where the ramps are, where the restaurants are.”
Lakefront properties come with additional considerations, 比如洪泛平原, 填充区域, 无上升认证. Lakefront buyers prize expertise in an agent above even personal connections like having a friend or family member in real estate, Croan说.
克罗恩上了HGTV的节目 湖边淘便宜货 and has won accolades from his brokerage and magazines. 今天, he’s a team leader with The Lakefront Group/Hill Country Luxury Group with Keller Williams Heritage. He’s out of the day-to-day sales, but he leads his agents on how to showcase the lakes’ appeal. He’s particularly proud of his team’s website, lakehouses4sale.net, which attracts many prospects and helps explain the lakefront properties and lifestyle.
Croan lives on Lake Dunlap, near New Braunfels, with his wife and two boys. He still gets out on the lake to dust off his skills and to share watersports with his sons. “他们很喜欢，”他说. “Our number one rule is to have fun and enjoy the time together on the water. 这是我们快乐的地方.”
克罗恩知道这也是他的客户来这里的原因. Out on the boat with prospective buyers, he lets the wind, the waves, and the views sell for him.
He remembers a client who was interested but was thinking of waiting a few years to buy. Croan pointed out the client’s children were 8 and 9 years old. 在湖上的等待会浪费多少天? 有多少记忆永远不会留下? The client bought a place on the lake a few weeks later and couldn’t be happier, he says.
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